Borrow or Buy Web Space? The Answer Is Both!

The outage that Facebook suffered in November 2021 affected millions of users and took many people by surprise, making them realize they are borrowing space. Entrepreneurs who solely use Facebook as their communications and sales platform suffered substantial financial losses and many inconveniences, not to mention the stress they experienced.

If they had owned a website in addition to a Facebook page, there would not have been any interruptions in operations and communication with their customers during the outage.

Facebook Business Versus a Website

Each digital platform has its strengths and advantages for businesses, but also come with their own limitations and disadvantages. By knowing them well, you will be able to make the right choices for your business.

1.    Ownership
Unlike your website, Facebook is not yours. At any time, Facebook can withdraw your rights to use your page.

Your website and domain name are your property, as long as you pay the required domain name renewal and hosting fees.

2.    Personalization and Use
Facebook is a free digital platform. It includes very relevant tabs for businesses, such as Shop, Job Posts and Reviews.

As for a website, creating and maintaining one that is personalized and that has proper SEO requires specific knowledge, and the skills of web experts like programmers, writers and photographers. You need to establish a budget for the creation and maintenance of a website.

3.    Communications
In addition to being a social network, Facebook is a dynamic digital platform that gives you access to fast and instant communication with a community.

A News tab and an Alert section on a website can communicate any changes to customers, but they will not receive the messages directly. A newsletter will need to be sent or a Facebook post will have to be published to direct them to the website.

The Solution Is to Combine the Platforms 

As you can see, each platform has its strengths and its limitations. To maximize the effectiveness of your business on the web, using more than one digital platform is preferrable and recommended. For example, you could choose to have a Facebook page, a website, a Google My Business profile and an Instagram account. You should know that Google My Business is a free service and is the first platform you should use and update for any business.

If you want to know more about Victoire Events and Web’s services, visit our website: gevictoire.com.