Search Engine Optimization and Content Strategy
Also called natural referencing, SEO (Search Engine Optimization) is the answer to the question: “How do I get my website to rank first in Google?” It is a series of optimizations and practices that position a website’s rank higher in search engine results. And when we talk about how high a website is ranked, we are also talking about increased traffic to the website!
Why Do We Talk About Natural or Organic Referencing?
The goal of SEO is to better position a website by relevance and value for search engines like Google or Bing. It can be distinguished from paid search ads, which involves paying search engines to get better visibility.
Organic SEO involves more internal website development work to do than paid search ads, it isn’t a question of just choosing keywords and investing money in them for a limited period.
Remember that paid search advertising is temporary, while natural referencing is a lasting solution that is more profitable in the long term.