3 Reasons to Use YouTube for Your Business

Using videos as a tool for promoting one's business is gaining popularity. For this reason, YouTube can become an excellent ally that should not be overlooked in the implementation of your marketing strategy. Here are three reasons to convince you to integrate it into your strategy.

1. Expand your audience

With its 2 billion active users each month, YouTube is one of the most used social media in the world. Much more than a video hosting site, YouTube is a real search engine: 31% of Internet users connect to it to watch tutorials and 92% of Internet users between the ages of 16 and 64 watch at least one video per week.

This is a large audience to conquer to promote your brand and your products. Integrating YouTube into your marketing strategy could earn you a lot.

2. Improve your SEO

YouTube is the second most used search engine after Google. The platform increases the visibility of your business since a web page containing a YouTube video will be better referenced on Google.

Plus, it's easy to reference pages from your website in a video. This will drive more traffic to your site and improve your organic rankings.

3. Gain the trust of your audience

Videos are very popular to humanize a company and highlight employees, collaborators or customers. It's a simple and effective way to connect more with your audience. This trust in your business plays a vital role in the lead conversion process.

Part video host, part social media, and part search engine, YouTube is an Internet giant that businesses should use to increase their audience size, visibility, and credibility.

Moreover, the Quebec market on the platform is far from being saturated. Take your rightful place.